I love this group and the idea that anyone can start a business, regardless of their financial situation. Iโve been thinking a lot about that recently alongside something Iโm really interested in: the Law of Assumption. If you havenโt come across it before, the Law of Assumption is the idea that you begin by assuming you already are the person you want to become. Instead of waiting for the evidence before believing it, you embody that identity first, and your actions start to reflect it. When you already have money, I actually think this is much easier. If youโve got clients, sales coming in and money in the bank, youโve got evidence. Itโs easier to believe youโre successful because your reality keeps reinforcing that belief. But when youโre starting with nothing? No audience. No clients. No money. No proof. Thatโs where I think the Law of Assumption can be incredibly powerful. Not because I believe you can manifest a business without doing any work, but because your assumptions shape your behaviour. As a psychotherapist, thatโs the bit that fascinates me. If your assumption is โNobody wants what I have to offer,โ youโll probably avoid posting, undercharge, overthink every piece of content and give up the first time things feel slow. If your assumption is โIโm building a successful business,โ youโll still have to do the work, but youโll show up differently. Youโll post consistently, make offers confidently and keep going long enough for the results to catch up. For me, thatโs the real magic. Here are a few ways I think business owners can use the Law of Assumption when theyโre starting with no money: โจ Stop saying youโre โtryingโ to build a business. Start thinking and speaking like someone who already owns one. โจ Create before you have an audience. Successful business owners donโt wait until people are watching, they create because thatโs who they are. โจ Donโt let todayโs numbers decide tomorrowโs effort. One quiet post doesnโt mean your business isnโt working.