We spend $25k per day on Meta ask me anything

Mar 29 (edited) • Intros & Wins

Longtime Lurker. Wanted to share some value to say thank you. I run an E-Commerce brand manufacturing and selling home fragrance. We spend $25k per day on Meta ask me anything.

Our account Structure

CBO New Customers Campaign (Hero Product 1) - In house & AI Creatives

CBO New Customers Campaign (Hero Product 2) - In house & AI Creatives

CBO New Customers Campaign - Raw - Real UGC & Founder Ads

CBO New Customer Zombie Campaign with Costcap - Any adsets that didnt get traction

ABO New Customer Scaling - Some Adsets are moved or duplicated here to control spend

CBO Existing Custom Campaign - In house & AI Creatives

ABO Existing Customers Campaign - Raw - Real UGC & Founder Ads

Creative Volume & Mix

We make and launch 50 - 100 new ads each day. Its a mixture of inhouse and real UGC created by our brand ambassadors. The mix is about 70% statics and 30% video

Basic Adset Structure

Most adsets are launched into a specific campaign with the following 3-2-2 structure. This is three creatives (dont mix video and statics) with 2 Captions / long text and 2 headlines. If we are also testing landing pages we extend this concept to 3-2-2-2 and and include 2 different landing pages

Inhouse ads

I have a team of 5 creative strategists. Each one is researching personas and angles and is responsible for launching 3-5 new adsets each day. The key part of their job is to conduct learnings on winning ads, created by us and external companies.

Real UGC from Brand ambassadors

We have a network of tiktok affiliate creators who make content and post it to their own accounts in return for an affiliate commission.

From this network we recruit brand ambassadors. Right now we have about 20, our aim is to build this number up to 100. They work with us directly on commission only basis with a guaranteed minimum weekly income. They make ads for us, which we then amplify by putting into our ad account as partnership ads.

To manage this process we use https://jointrybe.com/

AD Analysis

Its a winner takes all game. All our focus is on identifying WINNING ADs. You have to realize and accept that 90% of your ads are going to get zero to $50 of spend. Its part of the game. Don't try and force spend onto them. Just accept that the algorithm for whatever reason does not rate them or think they are better than existing creative that it is spending on. Just move on.

It breaks down like this

90% of ads fail

9 % of ads get less than $500 of spend

1% of ads are winners !!

0.1% or less of ads are super winners!!

You need a lot of volume to find winners. If you are not finding winners the most likely explanation is you are not creating enough ads. Simple solution is do more volume.

The game is

Make more and better creatives. Test more and better offers. Test more and better landing pages

Software to help you find winners

https://motionapp.com/

https://www.tryatria.com/

https://www.thedailyvirals.com/

Software we use to make ads with AI

https://www.tryatria.com/

https://creatify.ai/

Hope this brief overview of our meta playbook gives you some ideas to improve you ad performance. Its not easy. You have to test and learn. But it is possible to drive insane growth. We are 50X bigger than we were 5 years ago.

Feel free to ask me anything…

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