Social Engagement vs Funnel Lead Gen!
High engagement on social does not always translate to Massive Lead Gen! Engagement measures attention. Lead Gen Opt In measures decision. Your funnel’s job is to guide attention into action. The Funnel is just the bridge between your Social Marketing and your opt in! You can have the best Social Message & Marketing and no funnel, means no process for seamless opt in’s But If you have the best more dynamic funnel out there with all the bells and whistles above and beyond, but no Social Marketing to back it up…. It will flop! Have a great integration of both! So you can maximize your audience and create those opportunities to provide the best value to the people who deserve it!