In order to generate $100k you need to have something to sell. In order to know what to sell, you need to know who your avatar is, what it is that they want, what are all the things that get in the way of it, and then crafting the solutions. Then you need to figure out how you'll deliver those solutions. We each of those steps in detail in this course.

Knowing what need starting a business fulfills for you, how much money you need to meet that need, and what level of effort and sacrifice you are or are not willing to pay in pursuit of meeting that need, are three critical pieces of information that will serve you throughout the development of your business.