From Daniel Chou on Youtube
Why do some social media posts get shared thousands of times while others get ignored? Most creators think the answer is value, emotion, humor, or design. Those things matter, but they are not the real reason people share content. The real reason is "Status" In this video, I break down the psychology behind shareable content, why viral posts often act like “social currency,” and how you can create posts people actually want to share. If you want to create content that gets shared without begging people to share it, this is the strategy you need to understand.