Mar 22 • Writers & Content Creators
Why People Stop Reading Your Stuff (And What To Do About It)
From Amanda Craven.
whether you’re writing a book, a newsletter, a blog post or a sales email.
Most people lose their readers in the first paragraph.
Not because the content isn’t good or it’s the wrong topic…
But because the opening doesn’t do the one job it’s supposed to do – make it impossible to stop.
Today’s readers aren’t loyal. They have tabs open, phones buzzing and any number of other distractions.
Your first few sentences are competing with all of that. And if those sentences don’t create a feeling in them, whether it’s curiosity, recognition, unease or something else, then they’re gone.
So what actually keeps them reading?
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Why People Stop Reading Your Stuff (And What To Do About It)
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