The Igor Kheifets podcast.
Jeff Vacek didn’t just stumble into affiliate marketing. He spent twenty years running webinars, JV deals, and trying every traffic experiment you can think of. At some point, his e-commerce businesses ran themselves, so he stepped in to run Offer Wave.
What stood out to me is how simple his best advice is, and how few people actually do it. Jeff says most affiliates act like hobbyists, not business owners. Get an LLC, track your numbers, and know your audience better than they know themselves. It’s not flashy, but it’s why the best stay on top.
If he had to start today, he wouldn’t chase offers first. He’d build a brand. A brand pulls people in, gives you leverage, and makes every promotion feel like a real conversation, not just a cold pitch.