It is a great tool.
XAI
Image source: xAI
The Rundown: xAI just released the Grok Imagine API, a new AI video generation and editing suite that jumped to the top of Artificial Analysis rankings for both text and image-to-video outputs while undercutting rivals on price. The details:
- The API handles text-to-video, image-to-video, and video editing tasks, with clips up to 15 seconds and native audio baked in.
- Grok Imagine costs $4.20 per minute with audio included, coming in significantly cheaper than Veo 3.1 at $12/min and Sora 2 Pro at $30/min.
- Editing tools let users swap objects, restyle entire scenes, animate characters with custom performances, and shift environments on command.
- Imagine debuts at No. 1 on AA’s text and image to video leaderboards, and comes in behind just Veo 3 and Sora Pro in Arena’s Video Arena.
Why it matters: This is an impressive move up the leaderboard for xAI, especially given the wildly low price point compared to top rivals. If the quality holds up at scale, the aggressive pricing could make Imagine the default choice for creators (and now devs to integrate into apps) who need to iterate fast without burning through budgets.