Mar 7 (edited) • Meetings
03/06/26 Call Recording
Here's a summary of the topics discussed in the meeting:
  1. Thumbnail Split Testing Strategy The group discussed a "three by three" thumbnail strategy.
  2. Thumbnail Testing Approach
  1. Thumbnail Performance Evaluation
  1. Testing Timeline Intervals
  1. Research and Validation When developing video concepts
  1. The importance of documenting test results
  2. Client Communication and Relationship Dynamics
  3. Understanding Client Motivations
  1. Focusing on Client Goals
  1. How to Maintain Professional Authority
  1. Empathetic Problem-Solving
  1. Data-Driven Persuasion
  1. Handling Creative Differences When clients want to deviate from proven strategies
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2 comments
Adrian Lurie
3
03/06/26 Call Recording
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