Why personal brands just… don’t feel personal anymore
Have you noticed personal brands just… don’t feel personal anymore?
Because what I’m about to tell you, most people will never say out loud.
But here’s the truth:
99% of “personal brands” today are fake.
Not fake like lying…
Fake like, they’re built by AI, templates, faceless edits, and zero humanity.
And I can say that confidently because I have helped founders grow on YouTube and IG every week for the last 11+ years, some from scratch,
and the shit I’ve seen behind the scenes is wild.
Business owners are beginning to see the real situation:
If they pump out 30 perfectly polished AI reels a day…
most people won’t question it.
But you notice it.
I notice it.
Everyone notices it.
Because the content looks flawless…
but it doesn’t feel human.
Tell me that doesn’t feel like a scam.
Because the literal definition of a scam…
is using deception to get attention.
That’s exactly why I built a different system.
Instead of posting 100 AI clips a day…
I make ONE human video a week.
One video with my face, my beliefs, my story.
And that single video becomes 50+ pieces of content
that actually build trust
and bring daily leads
without me posting like a maniac.
AI isn’t replacing business owners.
It’s replacing people who refuse to be human.
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Mihir Narula
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Why personal brands just… don’t feel personal anymore
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