got a DM from someone recently: “i’ve bought 3 youtube courses… and i still can’t get leads. what am i doing wrong?” he wasn’t doing youtube wrong. he was using a playbook built for entertainers. most youtube programs teach you how to win the views game: -get clicks -hold attention -farm subscribers -pray adsense pays rent but if you sell a service or a high-ticket offer… you’re playing a different game. there isn’t a “secret strategy”. there’s one sentence: “make videos that answer the exact questions your buyer asks right before they pay, then convert that attention off-platform.” that’s it. > catch attention. > hook it. > keep it. > convert it. he spent 6 months optimizing thumbnails and retention… and 0 minutes building a conversion path. 6 months. that’s ~180 days of content that could’ve been doing one job: sending the right people to you. most people don’t need another course. they need someone long in the game to look at their channel and tell them: “this is why it’s not converting.” “this is the video your market actually wants.” “this is the next step you’re missing.”

most people on YouTube tank their views before they even hit publish. Not because the video's trash. But because nobody clicks in the first place. And if nobody clicks… your video doesn’t get a chance to prove itself. On a call the other day, I hit a client with one simple question: "Show me the channel you look up to most." He pulls up this big founder on YouTube, points to the slickest thumbnail… clean AF, cool vibes, high-quality everything. He's proud, like "Look at my taste, bro." Then we check the views on it... 298K. And somehow… it was the lowest performing video on that channel. He just froze. "How the hell??" That's the part nobody tells you: The thumbnail that looks cool is not the thumbnail that wins. The one that makes somebody feel something wins. Big difference. We pulled up their top video from the last 6 months. Painfully basic. No flashy design. No “graphic designer” energy. No fancy Photoshop. Just a crystal-clear message... and a real feeling. You get it in one second flat. That's the whole job of a thumbnail: Not to impress everybody. To make the right person stop and go, "Wait... this is for me." Rule most people break: If the title sounds confident… but the face looks confused, that’s a mismatch. And mismatch = no click. Your thumbnail and title are a promise. If the promise feels off, people don’t hate you. They just keep scrolling. And you never even get to compete. That’s why most videos fail for only two reasons: The idea is weak The packaging is weak Copying bigger creators won’t save you. And fancy editing won’t save you either. Simple wins. But only if it’s the right simple. Before every upload, ask yourself these 7 questions: 1. Who the hell is this actually for? 2. Why should they give a damn? 3. What emotion do I want them to feel? 4. Can they get it in 1 second? 5. Is it dead simple? 6. Does it tease curiosity hard? 7. Would they click this over a MrBeast vid? If any answer's "no"... don't post it. Because posting a "maybe" video trains your brain to quit.

This is gonna sound crazy… But one of our client’s best months in business came right after their YouTube channel made just $293. Yeah. Two hundred ninety-three dollars. Most people would’ve freaked out. “Is this all I get for uploading videos every week?” But what they didn’t see, and what this client deeply understood, is that the real money isn’t coming from YouTube AdSense. It’s coming from the right people watching the right videos. This client runs high-end offers. And every one of those 100K views last month? They weren’t random eyeballs. They were the exact kind of people who buy $25K, $50K, even $100K worht. Now imagine what happens when those views start stacking every week… every month… YouTube becomes this unstoppable compound interest machine. So that $293? That was just lunch money. The real payday came from the clients booking calls after watching. The prospects who binge-watched and then said: “I’ve never heard someone explain it like that before. When can we work together?” YouTube isn't a lottery. It's a leverage engine. But only if you know how to build the right videos… for the right people… with the right system on the backend.

Most people think making money on YouTube means one thing. > More videos. > More views. > More “content.” That’s why they’re exhausted… and still broke. Here’s the uncomfortable truth. You don’t need a big channel. You don’t need to post every day. You don’t need to go viral. You need four videos. Not four random uploads. Four intentional ones. I didn’t understand this early on. I remember hitting 50,000 subscribers and thinking, “Cool. Money should follow.” It didn’t. $500 a month. Even with sponsors. That’s when I realized I was doing the YouTube version of window shopping. I was talking to everyone… and converting no one. So here are the only four business YouTube videos that actually matter if your goal is $25,000, not applause. 1. The “Problem Decoder” video This video proves you understand the pain better than your audience can explain it themselves. Not surface-level advice. Not tips. You name the thing keeping them up at night. When someone watches this and thinks, “Wait… this person gets it,” you’ve already won. 2. The “Specialist” video This is where most creators fail. They talk to “entrepreneurs.” Or “creators.” Or “business owners.” That’s a general doctor. This video makes you the specialist. You solve one specific problem for one specific kind of person. That’s how trust starts. People don’t pay generalists. They pay the person who feels like the only logical choice. 3. The “Proof Without Flexing” video No hype. No fake confidence. Just evidence. Case studies. Results. Stories. This is the gym with worn equipment and walls full of transformations. People don’t need to believe you. They need to see that others already did. 4. The “Decision” video This is where most people get awkward. They hint. They dance. They avoid asking. This video calmly answers the question: “Is this for me, or not?” Who you help. Who you don’t. What happens next. No pressure. Just clarity. Here’s the part nobody tells you. If these four videos are done right,

On July 25th, 2022, I tweeted about MrBeast's style. I said his content was starting to feel… boring. Not bad. Not lazy. Just exhausting. Back then, MrBeast was at his peak... ...his videos were bigger than anything on YouTube. More money. More chaos. More spectacle. But watching two videos in a row left me feeling numb, exhausted. A few minutes later, my phone buzzed. It was a DM from Jimmy. He asked me what I meant... he was asking for feedback. I remember pausing for a second before replying. Because this wasn’t about going viral. It was about something deeper. I told him the truth: "Jimmy, aka MrBeast, when you initially shifted to only focusing on virality... Yes, it was still you as a person that I was watching, But as your challenges grew bigger, involving more money and more people, your personality got lost somewhere. In the quest to hyper-optimize your videos, no one's personality was coming through. There were no real emotions, no build-up, just a series of high-paced events. It started to feel less like we were watching you and more like we were watching a game show. It's cool if that is the direction you want to head into, but your content and style will become more appealing to a younger audience as time goes. I'm just telling you my prediction of where the market will go. Your content may work for a while, but not forever. Humans need emotions to feel connected to a piece of content, especially adults. And emotion is the whole point." Fast forward to March 2024. Jimmy tweets that he’s slowing his videos down. Adding more personality. Focusing more on emotion. A few weeks later, he says it again. I just sat there staring at the screen. Not because I thought I caused it. I didn’t. But because it confirmed something I’d seen over and over with clients too. Here’s the part that matters for you: Yea going viral works. But emotion lasts. Fast, optimized content can get views. But it rarely builds trust. And trust is what adults buy from.