Scraping for crumbs
Back in 2005, YouTube had 40 videos uploaded total.
Not 40,000. Not 40 million.
Forty.
Today?
YouTube prints $1 billion every 8 days.
From all those videos being uploaded daily, only a handful are winning big. Snatching most of the attention.
The rest? Scraping for crumbs.
I saw this with my own channel a while back. I used to get 500-1,000 views per video pretty consistently. Then I took a break for a few months.
When I came back, my videos weren't even hitting 50 views.
Same person. Same expertise. Different game.
It now takes 12-15 videos just to start seeing traction.
A year ago? It took 3-4.
Why?
Because AI made it insanely easy to pump out content.
YouTube had to get more careful about what it pushes. It needs more data on your channel before it trusts you enough to show your stuff to people.
And it's only going to get worse.
In 2026, there will be 10x more people uploading content than there are today. Which means it'll be 3-5x harder to start a channel.
So what's the play?
Most people are still playing the 2005 game, upload, pray for views, hope someone buys.
The people winning now are playing a different game entirely:
They know exactly who they're for.
They build an ecosystem across platforms filtering leads and using YouTube longform to close high-ticket clients.
That's the real game in 2026.
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Mihir Narula
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Scraping for crumbs
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