Jun 14 (edited) • General discussion
Copywriting is dead. Distribution is king.
When Anik Singal hinted this, it stopped me in my tracks. (But it makes sense)
I’ve followed his work for years — read Circle of Profit, studied eScape. But nothing compared to hearing him live at the Expert Summit.
As someone who works with financial professionals every day, attends the conferences, and builds systems for scale — I can honestly say this was the most practical, honest, and momentum-building event I’ve been to in a long time.
🔥 Here are 5 tough truths that hit home for those of you in Financial Services:
#1 – “We are in a trust recession.”
It’s not just about having the best investment strategy or insurance product. If people don’t trust you, they won’t listen — and trust is built by showing up, not just being correct.
#2 – “People trust what they SEE more. Not what they click. Not what they read. What they SEE.”
Your weekly market updates don’t matter if no one sees them. Visibility is the new credibility. And YouTube is the number 1 video platform in the world.
#3 – “Monetization is tied to frequency — not perfection.”
You don’t need better webinars or social media posts. You need more face time (and screen time) with your prospects. Show up more. That’s the metric.
#4 – “Copywriting? Matters less every day.”
Ouch — but he’s right. Today, being the trusted voice in your niche outperforms the perfectly written email or blog.
#5 – “You don’t have a revenue problem — you have a distribution problem.”
If your amazing offer isn’t reaching enough people, it’s likely not the offer that’s broken.
💡 My biggest unlock?
Anik’s A → L → B → R framework.
Acquisition → Liquidation → Backend → Recurring.
Each step has a specific job — and for Advisors, getting this right could be the difference between a $10K month and a $100K system.
It’s not about adding more products or platforms — it’s about structuring your services and content in the right sequence to take a stranger and turn them into a believer.
Here’s what stuck with me:
Authority > Marketing
Distribution > Creation
Monetization > Acquisition
Systems > Hustle
This wasn’t some hype-filled event. It was a blueprint for real, sustainable growth — especially for those of us in regulated industries where trust is the whole game.
🙌 If you’re a Financial Pro looking to scale smart, not hard — you need to understand this shift.
👉 What do you think: Are we really in a trust recession?
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Copywriting is dead. Distribution is king.
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Financial Professionals! Use YouTube for building credibility and authority while connecting with your target audience in a compliant way.
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