1d • Daily Check-in
Back on the grind - Outreach has begun 🫡
Today was very busy playing catch up with work while having to meet with 2 mentors today.
Learned how to sequence cold outreach properly.
Here is my outreach outline that will hopefully change the game:
- Goal is 8+ Touch Points per lead
- Phases: Opening, Development, Ask
- Timing window = Day 1,3,5,7,12,15
- Mix channel Sequences: Email, LinkedIn, Email, Call, Instagram or Facebook, Email, Email, Email
- Messaging roadmap
- Relevance: Show why reaching out, reference specific details, make the focus about them and getting their input
- Value: Share industry insights, provide useful info, No hard sell yet
- Social Proof: Share case studies, mention similar clients, show results
- Direct Value Prop: Clear problem & Solution fit, specific benefits, soft call to action
- Strong CTA: Clear next steps, Time-Bound if possible, Make it easy to say yes
Lastly I wanted to include some starter templates:
Linkedin: "Hi Jimmothy, I noticed you've been writing about x in y. Your point about x resonated with me, we're actually working on solving that exact challenge. Would you be interested in seeing how other "people in your industry" are handling this?
Email:
- Personal: "Jon, quick question about x in y"
- Problem-focused: "Increasing x metric by 60%"
- Curiosity-driven: "This made me think of your recent article"
Structure: Short paragraphs, Bullet points for scanning, next clear steps, short enough to read on phone.
Cold calling is a whole other beast that I will be practicing more before I share my tips and tricks with that channel.
Hope you are having a great week, please feel free to comment if you have any advice or tips for this area of business 🫶🏻
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Back on the grind - Outreach has begun 🫡
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