Back on the grind - Outreach has begun 🫡
Today was very busy playing catch up with work while having to meet with 2 mentors today. Learned how to sequence cold outreach properly. Here is my outreach outline that will hopefully change the game: - Goal is 8+ Touch Points per lead - Phases: Opening, Development, Ask - Timing window = Day 1,3,5,7,12,15 - Mix channel Sequences: Email, LinkedIn, Email, Call, Instagram or Facebook, Email, Email, Email - Messaging roadmap 1. Relevance: Show why reaching out, reference specific details, make the focus about them and getting their input 2. Value: Share industry insights, provide useful info, No hard sell yet 3. Social Proof: Share case studies, mention similar clients, show results 4. Direct Value Prop: Clear problem & Solution fit, specific benefits, soft call to action 5. Strong CTA: Clear next steps, Time-Bound if possible, Make it easy to say yes Lastly I wanted to include some starter templates: Linkedin: "Hi Jimmothy, I noticed you've been writing about x in y. Your point about x resonated with me, we're actually working on solving that exact challenge. Would you be interested in seeing how other "people in your industry" are handling this? Email: - Personal: "Jon, quick question about x in y" - Problem-focused: "Increasing x metric by 60%" - Curiosity-driven: "This made me think of your recent article" Structure: Short paragraphs, Bullet points for scanning, next clear steps, short enough to read on phone. Cold calling is a whole other beast that I will be practicing more before I share my tips and tricks with that channel. Hope you are having a great week, please feel free to comment if you have any advice or tips for this area of business 🫶🏻