When I first started using YouTube for my business, I thought it was all about views.But I quickly realized — views don’t pay the bills.
The real magic happens when you create videos that:
✅ Teach or entertain
✅ Build trust
✅ Naturally guide people toward your brand
I started treating each video like the “top of my funnel” and suddenly things clicked.
Question for you: do you think of your YouTube as just content or as part of your business funnel?