Before setting up your channel, you can research the topic to see how many people are searching for it. Here's how...

WHAT YOU'LL LEARN IN THIS LESSON By the end of this lesson you will: Understand the critical difference between a content channel and a lead generation channel Know exactly how to configure every setting in YouTube Studio for maximum discoverability Have a clear, compelling channel positioning statement that tells your ideal viewer immediately why they should stay Understand what the YouTube algorithm actually rewards — and how to work with it from day one 20–25 minutes Difficulty: Beginner

Whether you're just starting out or already publishing regularly, understanding how YouTube monetization works is the difference between a hobby and a business. This Tutorial covers everything you need to know — from the very first eligibility requirements all the way through to building a revenue stack that generates income independently of any single platform decision. If you're more experienced, use the table of contents to jump straight to what matters most to you right now.

WHAT YOU'LL LEARN IN THIS LESSON By the end of this lesson you will: 1. Understand why most business YouTube channels fail to attract the right viewers — and exactly how to avoid that mistake 2. Be able to identify your 10 Money Topics — the questions your ideal clients are already searching for 3. Know how to validate those topics using free tools before you spend time creating content 4. Have a prioritised content plan that ensures every video you make serves your lead generation goal

By the end of this lesson you will: 1. Understand why click-through rate is the most important metric on your channel — and how thumbnails drive it 2. Know the five thumbnail design principles that consistently outperform for business content 3. Be able to brief a designer or create your own thumbnail in Canva with confidence 4. Know how to A/B test your titles and thumbnails using YouTube's built-in tools

By the end of this lesson you will: 1. Understand the six-part script structure used in every high-converting business YouTube video 2. Know how to open, teach, and close a video in a way that feels natural — not robotic 3. Be able to write a complete script for any video topic in under 60 minutes 4. Know exactly when to mention your lead magnet and call to action — and what to say

WHAT YOU'LL LEARN IN THIS LESSON By the end of this lesson you will: 1. Understand precisely why the first 30 seconds of a video are its most critical — with data to back it up 2. Know the H.I.P. Hook Formula and how to apply it to any video topic 3. Be able to write five different types of hook and choose the strongest one for each video Identify and eliminate the five most common hook mistakes that cause viewer dropout

WHAT YOU'LL LEARN: 1. Know exactly what equipment you need to record a great-looking, great-sounding video — and what you absolutely don't need 2. Understand the single most important production element that separates professional-looking videos from amateur ones (it's not the camera) 3. Know how to use B-roll to make your videos more engaging without a film crew 4. Have a practical plan for overcoming the fear of being on camera — one of the most common reasons business owners never start

WHAT YOU'LL LEARN IN THIS LESSON By the end of this lesson you will: 1. Know exactly what to prepare before you upload, so the process takes minutes, not hours 2. Understand every field in YouTube Studio that affects discoverability — and how to fill each one correctly 3. Know the YouTube algorithm's first-24-hours behaviour, and what helps (or kills) early momentum 4. Be able to avoid the handful of common upload mistakes that quietly suppress a video's reach

Your complete tutorial for launching a profitable, AI-powered YouTube channel without ever showing your face.

This course provides a number of essential tips to help grow your YouTube Channel

This is a presentation I gave to 60 entrepreneurs and business owners regarding the power of YouTube

Guide to creating YouTube shorts

Learn Descript, the best AI video editor, in this step-by-step tutorial! Master AI video editing, eye contact correction, AI voice cloning, and much more. This Descript beginner’s video will teach you how to use powerful AI video editing tools such as: ✔ Automatic Eye Contact Correction ✔ AI Voice Cloning ✔ Podcasting Tools ✔ Text-to-Speech ✔ Captions & Subtitles ✔ Studio Sound ✔ AI Video Editing ✔ Plus so much more! Descript’s AI-powered tools will help you edit your project like a pro.