Your First Business teaches you how to start something that actually works.
The focus is on digital service businesses — because they’re the fastest, lowest-risk way to get started — but the lessons apply to any business model.
This isn’t about quick wins or trends it's about learning how to:
- Think through business decisions clearly
- Understand what clients actually pay for
- Build confidence through structure, not motivation
- Avoid the mistakes that cause most people to quit early
If you’ve never started a business, or you’ve tried a few times and felt stuck, this is where you get the fundamentals right.