Strategy comes before Technology · Your Digital Toolbox

Strategy comes before Technology

I worked with several clientes, implementing technology in their businesses, for both big companies and individual entrepreneurs. One thing that a lot of managers and startup founders fail is that they get mesmerized by some cool technology and think it will do miracles for their businesses.

That will not work without:

- A solid strategy to use the tool for it's full potential

- Experts to setup, operate and maintain the tool.

That is also true for AI tools, but apply to many other fields.

Even if the whole purpose of the tool is to automate your business, to talk to clientes by themselves, you will need specialists, and you will need a solid strategy. Otherwise you will be wasting your money.

I think consultants, sales people, developers and any professional that works selling and implementing tools should take that into account and help their clientes make the right choice. Yeah, you might loose a big comission pushing features that you know the client won't be able to manage, but in turn you will build trust and a long lasting relationship.

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