Database Reactivation Process
I just had a great call with and he asked for a Database Reactivation Snapshot or training on how to perform Database Reactivation.
I want to provide some video training and create a snapshot for people to use. However, for those who are unfamiliar with this, here's a brief rundown.
Database reactivation (DBR) is a targeted, focused campaign designed to re-engage dormant contacts already stored in your CRM (past leads, no-shows, and old customers) and convert them into booked calls, sales, or reviews—without acquiring new traffic. Think: “found revenue” from people who already know you.
Is there anything specific you would like me to include in the training when I put it together?
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John Kraczek
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Database Reactivation Process
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