If you sign up for mailing lists and business networks, you receive tons of invites for free events talking cyber at the moment. Yet there is a difference between first insights - often used as sales funnel starter - and a real implemented holistic cybersecurity strategy: ▪️protecting the company against cybercrime and fraud ▪️aligned with business goals and global standards ▪️making the own people cybersecurity ambassadors ▪️while fulfilling regulatory as well as client needs ▪️with an eye on AI reputation management ▪️lean, cost-efficient processes ▪️and your return on invest That's a difference of initial mindset work and project milestones you miss when just listen and snack - instead of taking action and start implementing. The biggest reason why damage costs skyrocket, caused by: ▪️Ransomware Attacks ▪️Data Breaches ▪️Identity Theft or Business Theft ▪️Cryptocrime ▪️Bank and Payment Fraud ▪️Investment Fraud ▪️AI-powered Attacks ...often using sensitive information from former attacks and data leaks. It's an illegal multi-trillion dollar business model! Cybercrime Magazine estimates $10.5 trillion in damages annually now, IBM calculates costs of min. $4.44 million per incident and company. And no hacker, client or regulator will be impressed when you answer an attack or compliance request with a list of the free events you attended. But all of them are impressed - or stay away - when you build a real cybersecurity strategy! And as founder or managing director with a tight schedule, you don't even do this yourself - you show your full support, do your learning and review meetings and pick your cybersecurity project lead from your team: cy-guide.com