Stories don’t have to be complicated they just need to be consistent, engaging, and authentic. Here are a few that have directly brought me new clients:
📍 Showings & Previews: Taking people along with me builds trust and shows I’m active in the market.
📸 Upcoming Listings : Creates anticipation and gives followers that “insider” feeling.
💻 Virtual Tours w/ Out-of-State Clients : Shows I can work with buyers no matter where they are.
🔨 Renovation Progress Updates: Walking people through updates on one of my listings highlights my eye for improvements, adds value for sellers, and shows buyers I understand the process of adding equity.
🙋 Interactive Polls: Quick way to engage and spark conversations in DMs.
🔑 Just Leased → Available Soon : Reposting leased listings reminds investors and buyers that more opportunities are coming.
📅 Monthly Goals & Appointments: Lets people see my momentum and stay connected to the excitement.
The Strategy: Stories work because they’re fast, real-time touch points that keep me top of mind. Each one either educates, engages, or shows proof of activity and together, they turn into real conversations with leads.