One of the biggest game changers in my business has been using content as a lead-generation tool, not just for likes or views, but for actual clients that convert. Here are some content strategies that have worked for me and how I’ve been able to consistently attract new clients through social media.
- The type of posts that get the most traction with potential clients : think reels, videos, and hyper-local content about the area you’re targeting.
- Build your own brand: showcasing your market knowledge and personality builds trust with your audience.
- Use every post as an opportunity to drive action (always end with a clear call-to-action, whether it’s booking a call, checking out a listing, or sending you a DM).
The right content isn’t about going viral, it’s about positioning yourself as the go-to expert in your market and giving your ideal clients a reason to reach out.
Check out my marketing content in the classroom section for more specific tips and resources!