The cost of delay ⏱
Every time you put off that next step, you’re paying a price.
Not always in money. Sometimes it’s in your confidence.
Sometimes it’s in your momentum.
Sometimes it’s in time you’ll never get back.
And I know the story you tell yourself:
“I’m just being thoughtful."
“I’m being strategic.”
“I just need a little more time.”
But let’s be real—that’s not strategy. That’s fear.
Fear that this attempt won’t be different.
Fear of wasting your energy again.
Fear of being seen actually trying this time.
I get it. I’ve been there.🙄
But here’s the truth:
Every minute you spend “prepping” what you already know...Every hour perfecting something no one has read yet...Every week you sit in planning mode instead of writing mode...
That’s time your story isn’t reaching the people who need it.
That’s time your book—the one that’s supposed to shift lives—is still locked inside you.
This isn’t just a delay.
It's a disconnection.
A disconnection from your goals, yes, but more importantly—from the version of you who knows how to build while being scared.
You don’t need another course.
You don’t need another year to think about it.
You need trust. Trust in yourself.
Say yes to your story.
Say yes to the work.
Say yes to becoming the author you already know you are.
Live Sunday, September 28th at 7pm Est
—FM Ellis
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Faye Ellis
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The cost of delay ⏱
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