Aug 17 (edited) • Monetization & Business
Affiliate Marketing & Selling Tickets to Live Pro Wrestling Events for Commissions
The Untapped Goldmine in Wrestling
Every wrestler dreams of the big payday—but most never realize they’re leaving money on the table every time a live show happens.
Promoters hustle to sell tickets, venues want butts in seats, and wrestlers? They show up, wrestle, and leave. But here’s the reality: you can make money before you ever step through the curtain.
How? By tapping into affiliate marketing for live pro wrestling events.
This system lets you earn commissions every time someone buys a ticket through your unique link or code. It’s a win-win: promoters sell more tickets, fans get easier access, and you get paid for doing what you already do best—promoting yourself and the show.
What Is Affiliate Marketing (In Wrestling Terms)?
Affiliate marketing is simply earning a commission for promoting someone else’s product.
Instead of creating your own merch or show, you partner with a promotion or ticketing platform. They give you a unique affiliate link or discount code. You share that with fans. Every time a fan buys a ticket using your link, you earn a percentage.
Think of it like this:
- Promoter’s Goal: Sell 500 tickets.
- Your Goal: Get 50 of your fans to come through your link.
- Result: Fans get seats, the promoter sells more tickets, and you get a cut of every sale.
Why Affiliate Marketing Works for Wrestlers
- You Already Sell Yourself – Wrestlers are natural promoters. If you can hype a match on the mic, you can hype tickets online.
- No Risk, No Inventory – Unlike shirts or DVDs, you don’t pay for stock. You just share links and codes.
- Recurring Income Opportunity – The more shows you work (or even just promote), the more you can earn.
- Promoters Love It – If you’re helping them move tickets, you’re way more valuable than someone who just wrestles.
How to Get Started: Ticket Affiliate Basics
Step 1: Talk to the Promoter
Ask if the promotion uses an affiliate or referral system for ticket sales. Many shows run through Eventbrite, Ticketmaster, or specialized wrestling ticket sites that allow affiliate tracking.
If they don’t, propose it. Example:👉 “What if I push tickets with my own code, and for every sale through my link, I get 10%?”
Promoters benefit from extra marketing—they’ll usually say yes.
Step 2: Get Your Link or Code
You’ll receive:
- Affiliate Link – Example: www. new ohio wrestling .com / tickets?ref=IronKid
- Promo Code – Example: “IRONKID10” for $5 off per ticket.
When fans use it, the system tracks the sale back to you.
Step 3: Promote Like a Wrestler
Here’s where the fun begins. You’re not just dropping links—you’re cutting promos and storytelling:
- Social Media Posts – “I want to see my Iron Army in the front row this Saturday! Use code IRONKID10 and I’ll see you there!”
- Email Blasts – Send to your list with subject lines like: “Grab Your Seat Before They Sell Out!”
- YouTube Shoutouts – End your promo videos with: “Hit the link below to grab tickets through me and show your support.”
- QR Codes at Events – Print flyers with QR codes that go to your affiliate link.
The Commission Breakdown: Real Numbers
Let’s say tickets are $25 each. The promoter offers you a 10% commission.
- 1 Ticket = $2.50 commission
- 10 Tickets = $25
- 40 Tickets = $100
- 100 Tickets = $250
If you’re regularly moving 40–100 tickets for every event, that’s $100–$250 per show—on top of your booking fee.
Now imagine scaling this across multiple promotions or running your own fan list… the numbers grow fast.
How Wrestlers Can Scale This Beyond One Show
Here’s how to turn this into a real side hustle:
1. Build an Email List
Every fan who buys a ticket through you should also be invited to join your email list. That way, the next time you’re booked, you don’t start from scratch—you just email your list.
2. Stack Affiliate Offers
Don’t stop at tickets. Wrestlers can also promote:
- Wrestling schools (affiliate commissions on sign-ups)
- Merch stores (affiliate programs like ProWrestlingTees)
- Tools like ClickFunnels or Skool (high recurring commissions).
3. Negotiate Higher Commissions
Once you’ve proven you can move tickets, ask for more. Promoters will gladly give you 15%–20% if you’re driving serious sales.
Case Study: The Indie Draw Affiliate
Meet Jake “The Iron Kid” Rivera.
- Jake wrestles in Ohio. His promoter offers 10% commission for ticket sales.
- He promotes heavily on TikTok, Instagram, and YouTube, always including his link.
- For a 500-seat show, Jake moves 75 tickets himself.
- Tickets are $25 each = $1,875 in sales.
- Jake’s 10% = $187.50 commission.
Now add in his $50 booking fee and $200 in t-shirt sales… Jake walks away with $437.50 for one night’s work. That’s not WWE money, but it’s way better than a handshake and gas money.
Affiliate Marketing + Wrestling = Long-Term Security
Affiliate marketing doesn’t just make you extra cash—it makes you valuable.
Promoters will book you more often because you help fill seats. Fans will respect you more because you’re hustling to give them deals. And you’ll respect yourself more because you’re finally making wrestling work for you, not just draining your wallet.
How to Pitch Affiliate Ticket Sales to a Promoter
Here’s a script you can steal:
“Hey [Promoter], I’ve got a following of fans who love to come out and support me. If you give me my own ticket link or promo code, I can drive more sales for the show. I’d like to earn a commission for every ticket I move. That way, we both win—you get more butts in seats, and I’m motivated to keep promoting hard.”
That’s professional, win-win, and most promoters will bite.
Tools That Make It Easy
- Eventbrite – Many wrestling shows already use this and it has built-in affiliate options.
- TicketSpice – Customizable ticketing with affiliate tracking.
- ClickFunnels – Build a ticket funnel with upsells (VIP meet & greet, merch, etc.).
- Skool – Create a fan club where members get early access to your affiliate ticket links.
Final Bell: Why Every Wrestler Should Do This
If you’re a wrestler who wants to make real money, not just memories, affiliate marketing for ticket sales is one of the smartest moves you can make.
- You earn more cash.
- Promoters see you as an asset, not just a worker.
- Fans get closer to you by supporting you directly.
And here’s the kicker: this isn’t limited to shows you’re booked on. You can also promote events for other promotions, partner with schools, or even build your own affiliate army.
The future of pro wrestling isn’t just in the ring—it’s online, automated, and commission-based. The wrestlers who get this now will be the ones still standing strong five, ten, twenty years from now.
So stop wrestling for free exposure and start wrestling for exposure AND commissions.
👉 Welcome to the business side of the business. Welcome to affiliate marketing for wrestlers.
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Affiliate Marketing & Selling Tickets to Live Pro Wrestling Events for Commissions
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Find multiple ways to make money with pro wrestling & leave the 9 to 5 behind! Learn how to build a brand, create content, & profit from your passion.
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