They cook, try new recipes, and share meals with friends — but when it comes to putting that experience into words, they get stuck. They post something online, maybe a recipe or a photo, and then… nothing really happens. No audience, no traction, and definitely no income. What most people don’t realise is that the difference isn’t the food — it’s the writing. When you know how to describe food properly, structure your ideas, and write in a way that actually connects with readers, everything changes. Your content becomes something people want to read, share, and even pay for. That’s exactly what I teach inside my Food Writing Academy — how to turn your love of food into writing that can genuinely make you money.

I just finished my fifth book! I had a whirlwind week! Two weeks ago, I had a conversation with a friend about the parable of the hidden treasure - a man finds a treasure buried in a field, goes and sells all he owns, and buys the field. I explained to my friend that this parable has a deeper layer all about the process of digging out the treasure. Then I said, "Yeah...I wrote a book about this...I'll get you a copy." As soon as the words were out of my mouth, I realized they weren't true! I'd written the book - yes. But I'd never completed it. In my writing process, when I'm done with a manuscript, I always set it aside to simmer and ferment for a while - never any less than two weeks. Well...this one turned into several months. Over the last week and a half or so, I polished it up, changed the title, and loaded it on KDP. I pulled a couple of all-nighters, and I was nervous, but I really like the final product. Here's the blurb for the book: Find Your Treasure And Keep It The wave is coming. AI is reshaping the workforce faster than most people are prepared for — and the standard advice isn't enough. Learning to write better prompts won't save you. What will save you is knowing what you are. Find Your Treasure And Keep It is a human reclamation project. Drawing on an ancient parable about a man who discovers buried treasure in a field, this book walks you through the process of uncovering your essential nature — the irreplaceable thing you are, not just what you do — and building your life and livelihood around it. Through six practical chapters, you'll learn to identify your authentic calling, clear away the fears and limiting beliefs that have kept it buried, commit to radical focus, and take integrated action that brings your whole self along for the journey. You'll also discover how to use AI as a tool for self-discovery and amplification — not as a replacement for the uniquely human gifts only you can offer. This isn't another career book. It's an invitation to stop climbing trees and return to the water.

Do you ever go to the gym and really push yourself? Maybe you’re lifting weights and you’ve got one more set. Or you’re on the treadmill and there’s half a mile left. There’s a moment where I pause, tighten my resolve, take a breath, and jump back into the exercise. Writing feels a lot like that to me. Last year I wrote four books in one big push. By the end of it, my brain felt completely fried, so the past few months have mostly been recovery. But lately I’ve started to feel that same sensation again. The breath before the next set. Not a frantic sprint. Just that quiet moment where I know it’s time to step back up to the bar. For me, the smaller pieces along the way, essays, posts, conversations, are like the lighter sets that keep the muscles warm between the heavy lifts. So I’m curious where you are right now - where are you in your writing gym? Are you in the middle of a heavy push? Catching your breath between sets? Or taking a recovery day before the next one? Or…are you looking at your running shoes and gym membership and thinking, “Gosh, I need to get back in there”?