Words That Sell
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There's a 4-letter cheat code to understanding your buyer's brain and connecting with it.
D. I. S. C.
WTF? Stay with me here... there are four types of buyers that correspond to the D, I, S, and C. (You can also think of them as birds: eagles, parrots, doves, and owls.)
🦅 / Ds click when you promise speed + victory.
🦜 / Is click when the party starts.
🕊️ / Ss need a safety rail.
🦉 / Cs demand evidence.
Spend hours guessing… or jump in to start decoding.
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Increase sales ethically with sales psychology (like the DiSC) + proven storytelling frameworks. In here, selling is serving!