I’m reading your answers, and I think I made this exercise sound more complicated than I intended. Right now I don’t want you to think in terms of a polished marketing promise. I’d love you to write the plainest possible statement answering, after being in your community: • what someone will learn, and • what is the real world outcome that they will be able to do with what they learn I’ll use the example I offered Darlene: If you joined a community about strength training for beginners, what would you as a member expect to learn? And what would you be able to do after going through their program? You would learn the basics of strength training You would be able to begin a strength training program. Be very literal. No descriptions or explanations. Just what they will learn and what they will be able to tangibly do with that knowledge. The purpose of this exercise is for 𝘺𝘰𝘶 to gain clarity on what 𝘺𝘰𝘶 offer. Once you dig down past the descriptions, emotions, explanations to find the tangible value, it gets a lot easier to write your offer. So one more time: My members will learn how to __________, which means they will be able to __________. Use as few words as possible. Write only that actual answer, no marketing. For example: Learn how to “create images with Chat GPT”/be able to “make the graphics they need for their business.” This gets more challenging when your first answer is an emotional outcome. In that case, keep asking yourself, “So what?” • They’ll feel more confident. So what? • They’ll stop letting fear and self-doubt hold them back. So what? • They’ll be able to clearly declare what they’re selling, publish their offers, and confidently ask people to buy. That’s the tangible result. Confidence is what helps them do it. So the answers here are: They’ll feel more confident. They’ll be able to publish and promote their offers instead of continuing to second-guess them. Confidence is the internal change; publishing and promoting the offer is what they can tangibly do because of it.

There is one mistake I see being made over and over on Skool and that's describing your community instead of promising a specific outcome. Your Skool community promise should clearly state the transformation or outcome your members are working toward. Most community owners stop at an “I help” statement, but describing what you help with is not the same as telling potential members what they will achieve. I help women get healthier vs. Build a strength-training routine you can follow three times a week. I help women overcome burnout vs. Set clear boundaries and build a weekly routine that protects your time and energy. I help women build confidence vs. Speak up, make decisions, and pursue what you want without constantly second-guessing yourself. I help coaches grow their businesses vs. Sign your first three coaching clients without a big audience or a complicated funnel. I help women build Skool communities vs. Build, launch, and grow a Skool community with a clear plan for what to do next. 𝗡𝗼𝘄 𝗶𝘁'𝘀 𝘆𝗼𝘂𝗿 𝘁𝘂𝗿𝗻. 𝗪𝗿𝗶𝘁𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗽𝗿𝗼𝗺𝗶𝘀𝗲 𝗶𝗻 𝗼𝗻𝗲 𝘀𝗲𝗻𝘁𝗲𝗻𝗰𝗲, 𝗯𝘂𝘁 𝗺𝗮𝗸𝗲 𝘀𝘂𝗿𝗲 𝘁𝗵𝗮𝘁 𝗶𝘁'𝘀 𝗮 𝗽𝗿𝗼𝗺𝗶𝘀𝗲, 𝗡𝗢𝗧 𝗮 𝗱𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻. ✨✨𝗔𝘀 𝗮𝗻 𝗮𝗱𝗱𝗲𝗱 𝗶𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗲 𝘁𝗼 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝘁𝗵𝗶𝘀 𝘁𝗮𝘀𝗸, 𝗮𝗱𝗱 𝗮 𝗹𝗶𝗻𝗸 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗮𝗳𝘁𝗲𝗿 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗺𝗶𝘀𝗲✨✨ Then help the other women by commenting on their promises. Let them know whether the outcome is clear to you.

So I created this group 2 weeks ago, but waited until today to announce it. I wanted it to line up with the 𝗛𝗼𝘄 𝘁𝗼 𝗟𝗲𝘁 𝗦𝗸𝗼𝗼𝗹 𝗪𝗼𝗿𝗸 𝗳𝗼𝗿 𝗬𝗼𝘂 week in SkoolHers. I also struggled to figure out how to get my YouTube videos up... The first video is an over the shoulder of me creating this group. I recorded it fine...well okish...but then I got stuck. How do I upload it? How do I make a thumbnail? What goes in the description? How do I add the little floating link when I point up at the sky???? That last one was a killer let me tell you! In desperation I joined a new Skool group called Confident Creator Circle and the lovely Dee Dee had me up and running over the weekend. So now here we are and already at 11 members!!! This is so exciting!!! I'd love to hear from all of you. I have a whole plan like any self respecting overthinker/overachiever, but I want to hear what you want to learn about? Where are you stuck or struggling?