1. Denial of Fault/Responsibility Most people think they are stuck because they do not make enough money. That is only half true. The deeper problem is that they keep living the same day and expecting a different life to show up. They go to work. They complain about work. They scroll after work. Then they say they are tired, broke, and confused. But confusion is not the problem. The problem is that nothing in their day creates more skill, more proof, or more money. So the first step is not a side hustle. The first step is 3 words. IT’S MY FAULT. This does not mean everything that happened to you was fair. Some or most of it was not. Your parents may have failed you. Your job may underpay you. Your friends may not understand you. The economy may be harder than it used to be. Cool. None of that helps. Because the second you give blame to something else, you give power to something else. And now your boss, your past, your parents, your zip code, or the economy owns the steering wheel. “My fault” does not mean “I deserved this.” It means, “I am the one who has to get me out.” 2. YOU DELAY PAIN Poorer people do not usually ruin their life in one big moment. They do it in small delays. They delay the post. They delay the hard talk. They delay saving money. They delay learning sales. They delay sending the message. They delay starting until Monday, next month, after the holidays, after life slows down. But tomorrow becomes today. And now you are living inside the pain you pushed forward last week. That is why your bank account feels stagnant. It is not random. It is the bill for all the pain you refused to pay earlier. 3. YOU DON’T USE WHAT YOU HAVE Most stay behind because they keep waiting for the life they wish they had before they use the life they actually have. They want more time. More money. More support. More confidence. More direction. More perfect conditions. But broke does not give you perfect conditions. Broke gives you a phone, a few hours after work, a little anger, some shame, and enough pain to finally stop lying to yourself.

Words I like: If you are waiting for the perfect conditions to start, you'll never start. The perfect condition IS starting. Minute Read: Finding Routines Often Kill in the Early Stages I think it's fair to say that we've all gone on YouTube to find the "ultimate money making routine for xyz people" and tried the routines that these finance and crypto bros do. The thing is, when we look for a routine, we often overlook the core problem that needs to be solved and try to find and indirect way to solve it. Or even worse, we end up avoiding the problem entirely because we're mirroring a healthy lifestyle. And so, in my personal experience, I've only actually made progress and money when I stopped looking for routines and just did the work. I've found that most people who I speak to that have or are looking for a routine, are trying to delay the start of actual hard work and then ask "how can I be productive" or "how can I get more stuff done." I'll give a personal example. I remember finding a routine where I wake up at 5 AM and do 3-4 hours of tasks before getting to work and I told myself it was to "optimize my productivity." Looking at it, I was doing the complete opposite. Productivity is measured by how much you get done in a certain time frame and so, with that routine, I woke up at 5 AM just to do nothing meaningful towards my goals until 9 or 10 AM. Now that I have done the hardest parts and changed the behaviors and habits by directly confronting them, I can now have a routine but my routine are just lifestyle choices and have NOTHING to do with my productivity. If I miss the whole thing, it won't flip my day on its head. So in other words, if you want to start a business or make any big life changes, for your sake, don't find a routine and just do the work. At most, 30 minute prayer sesh, bathroom break, and anything else that you decide truly does have an impact. Everything else will just be noise and fluff you put for yourself between yourself and your goal.

Words I like: The only thing worse than selling a $1,000 thing to a $100 buyer is selling a $100 thing to a $1,000 buyer. Minute Read: Stop Pricing to Your Finances/Budget Situation Most of us starting in business or beginning our first -preneur will price according to what we can afford. That's a big mistake, especially when we have so little money that we are actively putting our sweat into a business to make it. So since we can only afford to spend $100 in our moment of life, we charge everyone else the same even if they can easily pay $1,000. So we lose $900 and that $900 is almost all profit. Problem: You're pricing based on what you would pay. Not what it’s worth to the right person. It’s like the mechanic who says “changing oil is easy”. Yea absolutely... for a mechanic. For everyone else it's a huge pain to do and they're willing to pay far more to not have to do it. Just a little perspective shift for you: 1 in 10 Americans has a million dollar net worth. They've got the money. You just aren't selling them something they want, don't have an enticing enough offer, or you're priced so cheap they don't believe it works. I had a guy in the mobile car detailing space that I knew was underpriced. ($45 for a complete service) I wanted to double the price now and then raise it even more 3 months later. The guy fought me. After 5 weeks of no increase in revenue and him still needing to work his fast food job, I was able to get him to push through a rough 70% price raise. ($45 > $75) What happened next is that he lost almost half of his customer list (from 9 cars to 5 a week). Devastating? Wrong. At his old price, he was doing $405 a week with 9 services. With the new price, he was making $375 with 5 cars. In other words he was still making 92% of the revenue while only having to do 50% of the work. Now that we had a bunch of time, we started knocking on the doors of the neighbors and pitching them the new price. What happened to sales? Close rates went up! We had a client list of 23 two weeks later and then 30 the next week.

Words I Like: Value FIRST. Any marketing works exceptionally well when you become useful to your ideal audience first. Minute Read: Email and SMS Marketing is a GOLDMINE...if you execute correctly Last year, I ran two test email campaigns for a digital product that had.a price tag of $497. Email List A: Your traditional big brand emails with big coupons and "sneak peek" photos. Most headlines were the tacky "COUPON INSIDE" or "ALMOST GONE" lines with a 20-30% off coupon. I got 2 sales over 60 days. Email List B: No coupons but instead, gold nuggets for the lead. "Here's the Ad copy that made me $X" "Here's the exact sales script I use to close over IG DMs." and "Copy This IG Strategy to 2-3x Your Views this Month." I made $9,000 over 40-ish days with this...without discounts. Every email had a complete framework that can be read in about 60 seconds. Literally written out exactly like these minute reads in the community. Most people I tell this to often respond with "wow...I never open those emails." To which I respond, "Of course you don't because you know it's just an ask for your money." If you create an email list where people expect you to give away free stuff they can actually use, of course they will open. This works across ALL spaces Clothing Email: Header: Here's how you can style [brand's signature look ex: casual alternative] the right ways Body: Quick Guide on how to style according to size and match tones + colors. This works because it gives the reader a clear view on how they can use you're product removing the "will I like this or make it work?" Car Detailing: Header: Those stains come off, we'll show you show you can do it. Body: How to use standard degreasers to lift stains off fabric seats Personal Fitness/Fight training: Header: Stop eating Bland Food to Make and Stay in Weight Body: Explain how the Chicken + Rice diet normally fails because it sucks and most people understandably stray from it followed by meals you found (or some creator on IG & TT found). Make sure to credit a creator if you use their recipe.

The majority of first time business owners fail because they know what an offer actually is. Understand the components of an amazing offer and you’ll charge top prices and still have the biggest customer list. Minute Read: What An Offer Really Is A lot of beginner entrepreneurs think an offer is just the thing they sell. But a course, service, program, product is only a small component of your money vehicle. An offer is the deal. In simpler terms, it is what you give, what they pay, and the terms around the exchange. It is the thing that starts the trade. So, no offer, no business. Bad offer, bad business. Good offer, okay business. Amazing and thought out offer? Different life. Here’s the thing. Beginners usually charge low because their offer looks like everybody else’s. Same car detail service, same “clean car” promise, same pitch, same “get a quote.” The market sees no difference, so it compares on price. That is the commodity trap. And when people compare on price, the cheapest one usually wins. No bueno for you trying to make big bucks. So if you want to charge more and sell more, you do not start with “how do I justify my price?” You start with “how do I make this hard to compare?” That is what an OFFER does. It moves the sale from price driven to value driven. It puts you in a category of one. Now the prospect is comparing your offer to doing nothing, not to the cheaper guy down the street. That changes the whole game. Let me show you the simple version of how to build one. Start with the dream outcome. What does the customer actually want? Then list the problems stopping them from getting it. Then turn each problem into a solution. Then trim and stack the best solutions into one clean offer. Then make the deal stronger with better terms: a stronger guarantee, better bonuses, better payment structure, and a name people remember. That is how beginners get to charge more. Not by spam posting about it harder. By increasing the value, making the offer easier to want and harder to compare.