6d (edited) • Minute Reads
The One Thing
Words I like:
If you have a list of priorities, you only prove you have none.
Minute Read: One Thing, All In
How to be productive: Don’t do anything besides the task you set out to do. That’s literally it.
Your day to day life or business probably has too many priorities. I can say that because we all have "prioritIES" plural.
But it makes no sense. Priority comes from the word priori - which means first or coming before. Which means - there can only be one.
It’s really hard to pick just one. But you have to. After all, if you can’t make the decision - how do you expect your team to?
Ex: In late 2023, I decided to build an anonymous brand selling a CRM software I bought the rights to. I figured, if I do nothing else but this, everything else will get accomplished.
That meant that I rerouted almost all my personal attention and resources towards making this happen.
And it paid off.
But it was hard because there were a lot of other things I wanted to do.
So here’s the process: Look at your list of priorities. Cross out everything except the biggest one.
The one that - if accomplished - makes everything else irrelevant. That means you take your list of five, and narrow it down to one. And there’s always one.
If you can't pick, you're not prioritizing - you're waiting for circumstances to do the deciding for you.
Real prioritization forces tradeoffs. It hurts. Good. That pain means you're doing it right.
Ask yourself: "If all we did was this one thing, and it 2x-3x-5x’d our my progress, why would we care about doing anything else?" - that's your priority.
Everything else is distraction dressed up as strategy.
The fastest growing companies and brands obsess over one metric. And they think really hard about that metric.
Pick one thing. Go all in. Forget the rest and watch the seas part as everyone knows exactly where you’re going and why.
P.S: If you have a skool community, steal this post outline, works great for email marketing as well.
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The One Thing
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