12d • Minute Reads
How I Sold a $500 Product Through Email
Words I Like: Value FIRST. Any marketing works exceptionally well when you become useful to your ideal audience first.
Minute Read: Email and SMS Marketing is a GOLDMINE...if you execute correctly
Last year, I ran two test email campaigns for a digital product that had.a price tag of $497.
Email List A: Your traditional big brand emails with big coupons and "sneak peek" photos. Most headlines were the tacky "COUPON INSIDE" or "ALMOST GONE" lines with a 20-30% off coupon. I got 2 sales over 60 days.
Email List B: No coupons but instead, gold nuggets for the lead. "Here's the Ad copy that made me $X" "Here's the exact sales script I use to close over IG DMs." and "Copy This IG Strategy to 2-3x Your Views this Month." I made $9,000 over 40-ish days with this...without discounts.
Every email had a complete framework that can be read in about 60 seconds. Literally written out exactly like these minute reads in the community.
Most people I tell this to often respond with "wow...I never open those emails."
To which I respond, "Of course you don't because you know it's just an ask for your money."
If you create an email list where people expect you to give away free stuff they can actually use, of course they will open. This works across ALL spaces
Clothing Email:
Header: Here's how you can style [brand's signature look ex: casual alternative] the right ways
Body: Quick Guide on how to style according to size and match tones + colors.
This works because it gives the reader a clear view on how they can use you're product removing the "will I like this or make it work?"
Car Detailing:
Header: Those stains come off, we'll show you show you can do it.
Body: How to use standard degreasers to lift stains off fabric seats
Personal Fitness/Fight training:
Header: Stop eating Bland Food to Make and Stay in Weight
Body: Explain how the Chicken + Rice diet normally fails because it sucks and most people understandably stray from it followed by meals you found (or some creator on IG & TT found). Make sure to credit a creator if you use their recipe.
Here's how these emails work:
At the end of every email, you're going to have a P.S message that's a CTA to your product or service.
Example:
Clothing: "p.s: If this style is your vibe CLICK HERE to pull off the look [embed link to best seller]
Car Detailing; p.s: if you don't have the time, we have a few spots left for this month. Book your service HERE
Personal Training: p.s: if you want to know what will actually work for you without the suckiness, book your first session HERE
With every email, you're handling an objection that caused the reader not to buy.
So make sure you are
Removing uncertainty of product satisfaction
Lowering perceived Time and Effort
Building trust for likelihood of achievements with insights that brings peace.
Emails work, even without a massive discount. Try this and let me know how it goes.
These emails were heavily inspired by Alex Hormozi , Iman Gadzhi. Sam Oven, and John Hu. Check them out, they have awesome stuff.
Keep crushing,
Diego
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How I Sold a $500 Product Through Email
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