10d • Minute Reads
Do You Even Know What a Brand Is?? | New Module Alert
Had a talk with someone who wanted to start a personal brand but had no clue how to build it because they didn't know what a brand actually was. So now I'm writing this.
Words I Like: Brand is a deliberate pairing of 2 things through an outcome.
Minute Read: WTH IS BRANDING
Most people treat branding like a design project. New logo. New colors. Better fonts. Cleaner grid. Nice. Wrong target.
Branding is not a design project first. It is a memory project first. The market you choose to monetize is always pairing your name with something. Your content gets paired with a feeling. Your product gets paired with an experience. Your price gets paired with a level of trust. Your results get paired with a level of belief. Then the market remembers those pairings the next time it sees you. That is branding. Period.
Here’s the fast way to build one.
A brand is built through four things: the thing, the action, the outcome, and the memory.
The thing is what people recognize. Your name. Your page. Your logo. Your product.The action is what they do with it. Watch the video. Walk into the gym. Drink the coffee. Book the call.The outcome is what they get. Clarity. Confidence. Relief. Skill. Energy. Trust.The memory is what sticks. “This guy makes business simple.” “This gym builds confident kids.” “This cafe is my reset spot.” That is the machine.
Thing + action + outcome = memory.
Memory repeated enough times = brand.
So if you want to build a strong brand fast, do these three things.
First, pick the customer. Not "everyone who likes going to the gym" if you want to be a fitness brand. Everyone is NOT a customer. Everyone is a hiding place. Pick one real person with one real problem.
If you're a girl in the fitness niche, an customer would be: "full time working 18 - 25 year olds who are trying to make time for the matcha + gym girlie lifestyle"
This is not to say you can't post other tings, you absolutely can but understand that you won't sell to those numbers. Trade offs must be made, 200k views but only 1-2k are maybe to buy OR only 40k views but 15k have their cards out ready to buy and the other 25k are incredibly warm viewers who'll follow and buy when you post on your story.
Second, pick the outcome. What do you want them to get from you? Not “business tips.” Too broad. Not “fitness.” Too broad. Pick the thing they actually want and would pay for.
Ex: "meal plan for the hispanic girlies who want to slim down without dropping the cuisine."
Third, repeat the same useful pairing until the market remembers it. Most people change too fast. They get bored after saying something 12 times when a viewer maybe only saw it twice. No bueno. Repetition is what makes the pairing stick.
That is why strong brands feel clear. They choose the customer. They choose the outcome. Then they keep pairing their name with that outcome through content, proof, language, and customer experience.
If this is you, stop asking how to look more branded. Ask what you want people to remember after they interact with you. That answer is the brand. Build from there.
Missing this can keep you posting, selling, and working hard while the market still has no clue what box to put you in. If you want to streamline the process, check out the new module that goes over A-Z for branding.
Make purposeful pairings.
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Do You Even Know What a Brand Is?? | New Module Alert
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