Motivation fades. Inspiration disappears. But momentum? Momentum doesn’t care how you feel. That’s why 99% of solopreneurs quit — they wait for motivation instead of building momentum. Here’s the secret: do one small action every single day that pushes your project forward. Doesn’t matter how tiny — one step is all it takes to start building real momentum. Momentum is what finishes projects.

The Cycle We Fall Into Here’s the cycle most entrepreneurs fall into:They get a spark of inspiration → sprint hard for a few days or weeks → get distracted, lose steam → and eventually abandon it. Then the next shiny idea shows up, and the cycle repeats. Sound familiar? The truth is, most of us don’t fail because our ideas are bad. We fail because we don’t know how to keep momentum alive long enough to actually finish. Bad Patterns I saw this same pattern play out on a massive scale when I was an executive producer at one of the big 3 software companies. I managed teams of over 80 programmers, artists, and designers, plus 40–60 QA testers. Huge budgets. Huge projects. Here’s how their cycle looked before I stepped in: - The first few months? Everyone coasted, treating it like a vacation. - Midway through? A little progress, but not much. - The last 6 months? Pure panic. People pulled 100-hour weeks trying to make up for lost time. The result? Burnout. Frustration. And products that launched at lower quality than they should have. Why? Because momentum was lost early, and the only solution was to brute-force at the end. That’s exactly the same cycle most entrepreneurs fall into — just on a bigger budget. The Shift (Consistency Wins) When I came in, I introduced a system of consistent, measurable progress — the Scrum framework. Instead of feast-or-famine chaos, we moved to daily rhythm and accountability. The change was massive: - Teams delivered on time. - Quality skyrocketed. - And people had a life outside of work. That’s what momentum really is: not killing yourself in panic mode, but building steady progress every day. The Framework Intro And that’s exactly what we’re going to do here inside Momentum Lab. We use a simple framework: - Build: Wherever you’re starting — zero, half-built, or nearly done — we break down the steps that get you to the finish line. - Finish: You decide what ‘done’ means. Maybe it’s an MVP. Maybe it’s a version you can show friends and family. Maybe it’s ready for public launch — app store, website, product on shelves. Whatever your finish is, we’ll map the path to get there. - Scale: Once you’ve finished, we grow it — putting it into the market, gathering traction, and expanding results.

I want to give you the secret that separates the people who finish from the ones who stay stuck. It’s not luck. It’s not talent. It’s something much simpler: micro-wins. And when you understand this — and actually use it inside the community — you’ll feel a shift in your projects almost immediately.” The Problem With Big Goals "How does an ant eat an elephant?" Here’s what usually happens to entrepreneurs: We set giant goals.‘I’m going to build an app.’‘I’m going to launch a course.’‘I’m going to start a podcast and hit 100 episodes.’ And those are exciting goals — but they’re huge. When you look at the mountain, your brain freezes. You stall. You procrastinate. You start reorganizing your desk instead of doing the work. That’s not because you’re lazy. It’s because your brain is wired to crave completion. When a goal feels impossible to complete in the short term, you avoid it. That’s why most entrepreneurs have dozens of half-built ideas. They’re aiming for the mountain instead of the next step. The Science of Micro-Wins Here’s the fix: you shrink the mountain into daily, finishable steps. There’s science behind this. Psychologists call it The Progress Principle: when you see and celebrate small progress, your motivation skyrockets. Every time you check something off, your brain releases dopamine. That chemical hit tells your brain: keep going. It’s like pushing a flywheel. At first, it’s heavy. But with every push, it spins faster and faster until momentum takes over. That’s what micro-wins do. They turn overwhelming projects into finishable ones. Let me make this real with a few examples: - SaaS Builder - Podcaster - Course Creator See how different that feels? Instead of drowning in the mountain, you’re stacking wins daily. And stacked wins equal momentum. How It Works in the Community Now here’s the twist: most people never stick with micro-wins because they’re doing it in isolation. That’s why in Momentum Lab Starter, you’ll post your wins every day in the community.

Yesterday I spent my deep work block working on the investment projection engine for Bree. It’s one thing to surface balances and contributions — it’s another to model them so people can actually see the compounding effect of contributions, matches, and hidden fees over 20+ years. That math has to be bulletproof. If users can’t trust the numbers, the whole app loses credibility. Today I’m verifying the accuracy of those formulas through Claude. I don’t trust my own assumptions blindly — having an AI run through the math forces me to catch edge cases I’d otherwise miss. Fixing errors early is cheap. Catching them later, in front of users, is expensive and embarrassing. Stopper right now: my TikTok SDK submission for Brees marketing flow is in review limbo. That’s out of my hands. Instead of letting it paralyze me, I’m running in parallel — hammering forward on the 401k data engine so Bree keeps moving toward launch. 💡 Stoppers aren’t excuses to stall. They’re signals to shift your energy. Don’t let one blocker freeze your whole project. Ask yourself: - What did I actually finish yesterday? - What am I committed to finishing today? - What’s my Stopper — and who in the community can help me get through it? That’s how we build momentum in here. Not perfection. Not no-friction. Just steady progress stacked into shipped products.