You built them a site and you're DONE? NO · Web Agency Accelerator (FREE)

You built them a site and you're DONE? NO

a lot of us stop at delivery. client wanted a site, we built it, we hand it off. but in reality, that’s just the starting line.

a website is a foundation, and most businesses need way more than a pretty front door. once it’s live, there’s opportunity to layer in real value:

social media automation: this one’s an example i set up where posts get drafted and scheduled across linkedin, instagram, and even x with ai-generated text and images. keeps their presence consistent without the client lifting a finger.
crm + lead nurturing: connect forms directly into a crm, build in automated follow ups, and you’ve just made the site an active salesperson.
analytics + reporting: most clients don’t check their site traffic, but they’ll open a simple weekly email report. that’s a no-brainer upsell.
seo + content workflows: a steady system for optimizing and posting new content so the site actually ranks instead of just existing.

the point is, delivering a site is one phase. helping the business get traction, save time, and generate revenue from it is where the real relationship (and recurring revenue) starts.

curious..for those of you who build sites, what’s the #1 upsell or add-on that’s been easiest for your clients to say “yes” to?

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