Jun 13 • General discussion
Stop Fixing a Problem You Don’t Have
I thought I had a lead problem.
So I spent weeks dialing in my offer, rebuilding my site, and rewriting cold emails.
Still wasn’t growing.
Every time I closed a client, I had to stop all sales efforts just to fulfill the work.
Not because I wanted to
Because I physically couldn’t handle more.
That’s not a demand issue
That’s a supply constraint.
The bottleneck wasn’t outreach
Wasn’t copy
Wasn’t the offer
It was me trying to do everything.
If I had doubled my outreach at that point, it wouldn’t have doubled my business
It would have doubled my stress and broken everything.
So I fixed the real problem
✅ Hired a dev
✅ Scoped tighter
✅ Standardized delivery
✅ Built systems that let me sell while fulfilling
Now deals don’t scare me
They stack.
If you’re stuck, ask yourself this
If I 2x my lead flow tomorrow, does my business grow or collapse?
If the answer is collapse
Stop fixing your marketing
Start fixing your business.
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Stop Fixing a Problem You Don’t Have
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