Discovery Call or Direct Proposal? · Web Agency Accelerator (FREE)

Discovery Call or Direct Proposal?

After conducting research, I discovered that when targeting small companies, such as those in the construction industry, the decision-makers are often busy on-site, have short attention spans, and are non-tech-savvy. Therefore, to achieve a higher close ratio, it is better to send them a 5-minute questionnaire instead of booking a meeting and then sending them the proposal. Would skipping the discovery call only for this type of buyer persona be a smart move?

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