1. Sell the dream, not the deal
- People join people, not companies.
- Share stories of transformation — yours and others’.
- Paint a vision of where they can be, not just how to get there.
- Use lifestyle proof (time freedom, travel, helping others) more than product specs.
2. Master social attraction
- Create content that makes people curious (value, lifestyle, tips).
- Position yourself as a leader/expert in solving a problem.
- Use storytelling posts and short videos to pull people in.
- Never spam links — make them ask you for info.
3. Build relationships before recruitment
- Ask about their goals, struggles, and dreams.
- Listen 80%, talk 20%.
- Show genuine care and give free value even if they never join.
- People follow those they trust, not those who push.
4. Leverage systems
- Have a simple, duplicatable process your team can copy.
- Use tools: presentation videos, funnels, scripts, follow-up sequences.
- Consistency beats talent — recruit daily in small, repeatable steps.
5. Master follow-up & emotional timing
- Fortune’s in the follow-up — 80% join after 5+ touches.
- Check in without pressure (“Hey, saw this and thought of you”).
- Move when their emotion is high — after a big goal, frustration, or inspiration.