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Welcome to Way of Wealth. Here's how to get the most from this community. Step 1: Introduce yourself. Head to the Introductions channel and tell us: - Who you are and what you do - Your biggest money challenge right now - One thing you want to be different about your money in 12 months Step 2: Take the Money Story Diagnostic. Go to the Classroom and complete Module 1. The diagnostic will identify your Money Story archetype the unconscious pattern driving your financial decisions. Takes 10 minutes. Worth every second. Step 3: Watch Module 2 & 3 Know Your Money Brain (the behavioural biases controlling your decisions) and Money Foundations (tax-advantaged accounts, retirement, tax, debt, credit, insurance, property - explained in plain English, wherever you are in the world). Both free for everyone. Step 4: Follow the weekly content Every week: Macro Monday (my headline economic take), Monday Money Thought (behavioural insight), Friday Resource Drop (curated links). All free, all in the feed. Step 5 (Standard + VIP members): Go deeper The full Macro Deep Dive with video is in Module 6. The full 30-day challenge is in Module 7. The Spending Audit is Module 4. Live calls are on the Calendar. This is where the real work happens. Questions about anything? Post them in General. I'm here. — Joel
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Three things worth your time this week.
📖 The Ostrich Effect: Why We'd Rather Clean Toilets Than Face Our Bank Balance https://ideas.darden.virginia.edu/behavior-ostrich-effect One in three people say they would rather deep clean their bathroom than look at their savings account, and the researchers make the case that this is fear doing its job rather than a character flaw. 🎧 Hidden Brain — You 2.0: Tunnel Vision https://www.hiddenbrain.org/podcast/you-2-0-tunnel-vision/ When you are short of something you need, your mind tunnels onto it so hard that there is no room left to actually solve it, which is why the worst money months are also the months you plan the least. 🎥 "Profit first" is better for entrepreneurs than "G.A.A.P." — Mike Michalowicz, TEDxFultonStreet https://www.youtube.com/watch?v=-8O2Rw8moHs Most self-employed people pay themselves whatever survives the month, and he argues that the order is the whole problem, so he turns it around. If you only have time for one, make it the article. Then tell me in the comments which one landed.
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The bill you don’t open went up 14.7%.
Prices rose 2.9% over the year to July, up from 2.6% the month before, and nearly all of that jump came from one line, because gas was 14.7% dearer than a year ago while food was only 1.3% dearer and the underlying rate didn’t move at all. Over roughly the same year, regular pay rose 3.5%. Then on Wednesday Ofgem confirmed the cap goes up again on 1 October, by 4%, and almost all of that is gas as well. So the thing that is actually moving your money is the thing that turns up whether you open it or not, and it is about to move again. The takeaway. This week, find the last energy bill and write the monthly figure down somewhere you’ll see it. Not to cut it. Just so it stops being the one number in your life you’ve agreed not to look at. Sources: ONS consumer price inflation, 19 August 2026. ONS labour market overview, 18 August 2026. Ofgem, 26 August 2026. MSc Behavioural Economics | Qualified Financial Planner
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The bill you don’t open went up 14.7%.
Three things worth your time this week.
📖 The Ostrich Effect: Why We'd Rather Clean Toilets Than Face Our Bank Balance https://ideas.darden.virginia.edu/behavior-ostrich-effect One in three people say they would rather deep clean their bathroom than look at their savings account, and the researchers make the case that this is fear doing its job rather than a character flaw. 🎧 Hidden Brain — You 2.0: Tunnel Vision https://www.hiddenbrain.org/podcast/you-2-0-tunnel-vision/ When you are short of something you need, your mind tunnels onto it so hard that there is no room left to actually solve it, which is why the worst money months are also the months you plan the least. 🎥 "Profit first" is better for entrepreneurs than "G.A.A.P." — Mike Michalowicz, TEDxFultonStreet https://www.youtube.com/watch?v=-8O2Rw8moHs Most self-employed people pay themselves whatever survives the month, and he argues that the order is the whole problem, so he turns it around. If you only have time for one, make it the article. Then tell me in the comments which one landed.
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Three things worth your time this week
All three land on the same thing: why you don't look at your money, and what it costs you when you don't. 📖 Read — "Ostrich Effect", The Decision Lab https://thedecisionlab.com/biases/ostrich-effect There's a name for not opening the banking app. It's been studied, it's got research behind it, and finding out it has a name takes a bit of the shame out of it. 🎧 Listen — Hidden Brain, "You 2.0: Tunnel Vision" https://www.hiddenbrain.org/podcast/you-2-0-tunnel-vision/ Shankar Vedantam sits down with Sendhil Mullainathan and Eldar Shafir, the two researchers behind the scarcity work. They show what being short of money does to your thinking, and it lands hardest if you've ever made a daft decision in a tight month and couldn't explain it to yourself afterwards. 🎥 Watch — Wendy De La Rosa, "3 psychological tricks to help you save money" (TED) https://www.ted.com/talks/wendy_de_la_rosa_3_psychological_tricks_to_help_you_save_money She's a behavioural scientist and she gets straight to it. Save this one for last, because once you know why you avoid the number, the small stuff has something to stick to. If you only do one, do the podcast. Then drop a comment with the bit that got you.
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