Founders often think: “We don’t have a site yet / clients / we only publish in a local language — no way AI will pick us up.”
True: models currently surface brands with at least some digital footprint.
But if you want your brand to show up in AI answers later, you need to plant the seeds now.
👉 Here’s what you can do at the stage of building your website:
- Make your site English-first or bilingual — even if you sell locally.
- Add basic metadata & schema.org (company info, product, contacts).
- Register your brand in open databases (Crunchbase, Wikidata, Product Hunt, GitHub/Behance/Dribbble for creators).
- Keep at least one social channel in English — minimal activity is fine.
- Publish 1–2 articles or case studies (Medium, LinkedIn, blog) — so models have content to pull.
This won’t make you visible overnight. But it builds the foundation AI systems rely on when surfacing brands.
💭 Question: do you feel it’s “too early” for your brand, or are you already laying the groundwork for AI visibility?