4d • General discussion
SEO vs GEO — what’s the difference?
People keep mixing them up, but here’s the vibe:
- SEO → playing the Google game. Keywords, backlinks, chasing page one.
- GEO (Generative Engine Optimization) → making sure your brand pops up in AI answers (ChatGPT, Perplexity, Claude, Gemini, etc.). There’s no “rankings” here — it’s all about giving the models the right signals so they actually mention you.
👉 Example:
On Google you’d type “best protein powder UK” and fight for that #1 spot.
In AI search, someone just asks “Which protein powders are best for beginners?” — and if the model never heard of your brand, you’re invisible.
So yeah: SEO is about ranking, GEO is about showing up.
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SEO vs GEO — what’s the difference?
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