Your crews are busy.
So why isn't there more money in the bank?
Most trade owners are great at the work but were never taught the numbers. They price jobs on gut feel and find out about cash problems when payroll hits.
I'm Kristen Deese, and I'm not just a CFO. I've been an owner-operator. My husband Justin and I have built multiple multi-million-dollar home service businesses, so I know the late nights, the tight payrolls, and the hard calls because I've lived them.
Virtual CFO for the Trades is the same framework I use with my one-on-one clients, now self-paced, plus a community of owners working on the same problems.
Inside, you'll learn to:
✅ Read your P&L and know what it's telling you
✅ Know your real margins, job by job
✅ Get ahead of cash flow
✅ Price work so every job makes money
We don't stop at the numbers. When they show a problem, the community helps you fix what's causing it.
👉 Join free and start with the Welcome module.