Every founder eventually hires one.
The developer who ships clean code but treats everyone like an idiot. The designer who delivers on time, then rolls their eyes at every piece of feedback. The sales rep who hits quota and makes the whole team miserable doing it.
You keep them. Because they get results. And you tell yourself the attitude is a fair price for the output.
That is the trap. And in a remote company, it's worse than you think.
When you have a toxic high-performer in an office, people can at least read the room. They see the eye-roll, they hear the sigh, they know who to avoid by the coffee machine. Remote, none of that exists. Your team lives in physical isolation and runs entirely on digital trust. So when one person poisons a Slack channel or talks down to people on every video call, there's no hallway to escape it. It just sits there in the chat history, all day, for everyone.
Here's the part nobody tells you. Your best people are watching. When they see you tolerate someone who refuses to help, refuses to document, and refuses to treat them like adults, they learn the real rule of your company: results beat respect. The moment your A-players believe that, they stop trying. Then they leave. You don't lose the jerk. You lose everyone good around the jerk.
This is the No Jerks Rule. Culture is not a soft thing you get to later. It's a hard asset you protect now. Below is how I think about it, and the exact tools to fix it.