11d • General discussion
🎯 Stop Guessing What Your Customers Want
Okay, so I'm writing this because it's the number one mistake I see with our clients. They want better ads. They want a landing page that converts. They want emails that get replies. But they skip the research.
They start writing before they know who they're talking to. Then they wonder why nothing works.
I want to be clear that there is such an abundance of customers in the world. It is truly amazing how many people have money in their pocket right now that are willing to give it to you. BUT ONLY if they feel like you understand them better than they understand themselves. And you can't guess your way to that. You truly have to know.
This guide is about the research step. The one most people skip because it's boring. Because they dont have time. Because because because…. Excuses… It's not sexy. It's not fun like writing headlines or picking images. But it's the step that separates the businesses that print money from the ones that stay stuck.
And here's the good news. You don't have to do this yourself. This is exactly the kind of work you can hand to a virtual assistant. The research is systematic. It follows a process. Your VA can gather all the raw material, organize it, and deliver it back to you in a format you can actually use.
This guide is written as an SOP. You can read it, understand why it matters, and then hand it directly to your VA to execute.
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🎯 Stop Guessing What Your Customers Want
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