Ok, so today I want to walk you through how I use AI to write cold emails that don't sound like AI.
I'm writing this because our team gets asked about cold email all the time. And when I actually look at what people are sending out, it's rough. Either they spent 45 minutes writing one email that still gets ignored, or they blasted out some generic template to 500 people and can't figure out why nobody replied. I've seen both scenarios play out over and over again across hundreds of businesses.
Cold email works. It works really well when it's done right. But the bar is higher now because everyone and their mother is using AI to write outreach. That means the inbox is flooded with emails that all sound the same. Same structure. Same buzzwords. Same "I hope this finds you well." If your email sounds like every other AI-generated message, you're invisible.
This guide shows you how to use AI for what it's good at (speed and volume) while keeping the output human enough that nobody can tell a machine wrote it. And I'm going to be honest, this is one of the best workflows to hand to a trained VA once you understand it. I'll explain how throughout.
The process is five steps. Research, write, personalize, clean up, send. Let me walk you through each one.