14d • Marketing
Why copying competitors feels safe — and usually backfires
When something isn’t working, it’s tempting to look sideways.
Who are they targeting?
What channels are they using?
What offers do they run?
The problem is you don’t see why their system works.You only see the surface.
Different audience, different timing, different constraints.
What looks like a shortcut often skips the part that actually matters.
This is why copying tactics without context creates more confusion, not clarity.
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Why copying competitors feels safe — and usually backfires
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