11d • Marketing
👉 How Lead Generation Actually Works
Most people say they want “leads.”
What they actually want is buyers.
That confusion is why a lot of marketing feels random — tactics get blamed when the real issue is strategy.
I put together a short classroom on B2B Lead Generation Strategies to explain:
demand vs lead generation
how buyer intent actually works
how to choose the right approach before doing anything tactical
It’s not a how-to or a platform guide.
It’s a way to think clearly before you act.
If marketing has felt inconsistent or frustrating, start here:
That’s it.
3
1 comment
👉 How Lead Generation Actually Works
Suggested communities
Powered by