Most Instagram advice assumes you want to be a creator. That’s the problem. Creators use Instagram to maximize attention: - reach - followers - virality - entertainment Service providers use Instagram to be evaluated. A potential client isn’t asking: “Is this entertaining?” They’re asking: “Do I trust this person to handle my work?” When freelancers follow creator advice, they end up: - chasing trends that don’t attract buyers - optimizing for engagement instead of clarity - posting consistently with no business impact - burning out trying to “keep up” That’s not a content problem.That’s a misaligned goal. Creators optimize for attention.Service providers must optimize for clarity and trust. For freelancers, Instagram works best when it: - explains what you do clearly - repeats core ideas without novelty pressure - shows reasoning, process, or decision-making - makes it easy to understand your value This feels slower because trust compounds quietly.People watch long before they reach out. Instagram isn’t the business.It’s a visibility layer that supports it. If you’re a service provider, stop trying to act like a creator.Optimize for being easy to evaluate—not easy to scroll past.

Comment your 1-sentence positioning below: I help [who] with [what] so they can [outcome]. Example: I help online coaches manage their inbox and calendar so they can focus on selling. No perfection. Just clarity.