The ones people remember are the ones they actually experience.
Here are fivee ways to make your video content 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙩𝙞𝙖𝙡:
- Add clickable elements or buttons. Give viewers something to do inside or right under your video like branded call-to-action buttons that make it easy to reply, book, or learn more.
- Use animation and storytelling. Animated words, objects, sound effects, and music pull people in. Metaphors and storytelling spark emotion and help your message stick long after the video ends.
- Go live. Live video creates real-time connection. Take questions verbally or in the chat and make them part of the experience.
- Add music to the background of your video that showcases your brand personality and/or adds energy to the video.
- Add tangible value they can walk away with that helps them or their business improve (a guide, a how-to-video, a resource link, the first chapter of your book or course, etc.) They will connect the value added experience to you and the video you sent.
The goal isn’t just to get someone to watch your video. It’s to make them feel something, do something, and remember it.