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7 Plain-English Text Files That Run My Entire Business
Peter Steinberger built a company solo using Claude Code. OpenAI acquired it for hundreds of millions. One person. No team. No developers. The feature behind this is called Claude Code Skills — plain-English text files where you describe your exact workflow once, and Claude runs it forever with a single command. No coding. No API keys. A real estate agent cut listing prep from 2 hours to 12 minutes. Kaizen AI processes 54 PDF invoices simultaneously using parallel sub-agents. ServiceNow's seller prep time dropped 95% — from an hour to 3 minutes per call. Zapier built 800 internal agents and saved 500,000 staff hours ($90M in business impact). The shift: stop treating AI like a search engine you re-explain your business to every session. Write your process down once in a .md file. That's literally all a "skill" is. What's the ONE workflow you repeat every week that you'd automate first if you could just describe it in plain English?
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I spent 20 years building products at IBM and Nike. Here's why I'm here now.
I watched a billion-dollar product ship at Nike. I also watched a million-dollar idea die at IBM — not because the tech didn't work, but because nobody asked the one question that mattered: "Does anyone actually want this?" That question haunted me for 20 years. Then last year, something changed. I watched a founder with ZERO coding experience build a SaaS app in a weekend using Claude Code. She validated the idea on Tuesday, built it by Saturday, had 3 paying customers by Monday. No developers. No $15K agency. No 6 months of waiting. And I realized — the gap between "I have an idea" and "I have a product" just collapsed to almost nothing. But here's what scared me: 54% of indie products still make $0. Not because they can't build anymore. Because they're building the wrong thing. That's the gap this community exists to close. I'm Pragati. I'm not here to sell you a course or a secret formula. I'm here because I've seen what kills great ideas — and I know it doesn't have to be that way. This is a room for founders who build. Not watchers. Not dreamers. Builders. Drop a comment below: What's the ONE idea you'd build this weekend if you knew how? I'll respond to every single one.
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