Most resellers think the job is done when the buyer pays. Label printed, box closed, drop it off, next order. hat mindset is exactly why so many people end up dealing with broken items, refunds, bad reviews, stressed messages and constant small fires. For me, the business actually starts inside the box. I intentionally overpack every single order. More padding than necessary, stronger boxes than required, extra protection on corners and fragile parts. Yes, it costs a little more in materials and yes, it takes a little more time, but it saves me a massive amount of problems long-term. One damaged package wipes out the profit of multiple good flips. One bad review hurts more than people realize. One unhappy buyer drains mental energy you never get back. Overpacking is cheap insurance. I also include a small gift in almost every package, usually just a simple snack. Not because I’m trying to manipulate reviews or play some branding game, but because people remember how you made them feel. Surprise creates memory, memory creates goodwill, goodwill creates trust, and trust creates repeat buyers and positive feedback. A thirty-cent snack can easily create twenty euros of future value over time. That’s leverage. Most beginners optimize the wrong things. They optimize cheapest box, least padding, fastest pack, lowest material cost. I optimize zero damage risk, zero refund drama, low stress, strong reputation and customers that come back. Logistics isn’t an expense. It’s profit protection. It’s also where systems quietly compound. If your packing setup is chaos, you waste time searching for tape, cutting boxes badly, repacking twice, running out of materials mid-shipment. Clean logistics saves hours over a month and removes friction you don’t even notice until it’s gone. If you want to treat this like more than a hobby, shift how you think about shipping. The sale isn’t finished when the buyer clicks pay. The sale is finished when the buyer opens the box and feels taken care of.

This is NOT a rule. This is just how I do it. Everyone’s situation is different.Income, risk tolerance, goals, family, stress levels So take this as inspiration, not a prescription. Here’s how I personally split my profits: 50% → Reinvest into inventory This keeps the engine growing. More capital means more opportunities and faster learning. 25% → Put aside (buffer / safety) This gives me breathing room. Bad buys happen. Slow months happen. Life happens. 25% → “Spending” money (but often still reinvested smartly) This is the part most people blow on random stuff. I often use this to make future money easier or faster. Examples: • Storage solutions to organize inventory better • Better lighting or phone tripod for faster product photos • Packaging supplies bought in bulk to lower cost per shipment • Scales, label printer, shelving • Market entry fees or table upgrades for flea markets • etc Sometimes I still treat myself. But I like when my “fun money” quietly compounds into better systems. This balance works for me. Growth without stress. Safety without fear. Progress without burnout. You might split differently and that’s totally fine. The right split is the one you can stick to consistently.

If you’re new to reselling, this is the mindset shift that changes everything. Most beginners chase the biggest possible profit on one item. A €80 or €100 win feels like success. But if that item takes months to sell, your money is stuck. You can’t reinvest it. You can’t scale. You lose momentum and motivation. Cashflow is what keeps your business alive. Small, fast flips teach you: • How to price correctly • How to pack and ship efficiently • How buyers actually behave • How to recycle capital safely • How to build confidence through repetition One €20 flip that sells in 48 hours is often more valuable than one €100 flip that sits for 90 days. Speed creates learning. Learning creates consistency. Consistency creates profit. This is why beginners should focus on fast-moving categories and not “home run” flips. Build the engine first. Optimize the margins later. If you’re starting today, your mission is simple: Turn money over. Learn fast. Stay liquid. That’s how real reselling businesses are built.

Reselling isn’t about views, likes, or favorites. You only get paid when items sell. Likes are cheap dopamine. Sales are real validation. Get your dopamine hits from sales, not from hearts on a screen. The mistake many beginners make is treating likes as progress. A like can mean: • Someone is browsing • Someone is price watching • Someone is comparing options • Someone is just scrolling A like does NOT mean: • A buyer is ready • A price is correct • A sale is coming soon That’s why a listing can have 50 likes and still sit for weeks or even months. What Actually Moves Inventory? Only three things move inventory: • Price : it positioned correctly versus the market? • Trust: Do buyers feel safe buying from you? Photos, description, honesty, condition clarity, shipping proof all live here. •Demand: people actually want this item right now? If one of these is weak, the item stalls. Fix the lever that’s broken. Not your likes counter. The Real Scoreboard: • Sell-through speed • .Captital turnover • Net Profit That’s what builds a real reselling business. Optimize for movement. Not attention.